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Designing the iPhone User Experience: A User-Centered Approach to Sketching and Prototyping iPhone Apps by Suzanne Ginsburg

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10. Visual Design

VISUAL DESIGN ATTEMPTS TO SOLVE communication problems in ways that are functionally effective and aesthetically pleasing.1 To achieve this delicate balance, designers must understand user goals and user interface elements as well as visual design principles and techniques.

This chapter begins with a discussion of visual structure—grouping, hierarchy, alignment; these are the foundations of effective visual design. We’ll spend the remainder of the chapter exploring how color, type, and imagery can reinforce visual structure and create harmonious designs. Emphasis is placed on Productivity- and Utility-style apps, although many of the principles can be applied to Immersive apps as well.

The chapter includes case studies on the ...

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