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Designing the iPhone User Experience: A User-Centered Approach to Sketching and Prototyping iPhone Apps by Suzanne Ginsburg

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6. Exploring App Concepts

ARMED WITH YOUR RESEARCH FINDINGS (user needs, scenarios, competitive analyses), you will be well equipped to start brainstorming and sketching app concepts. In fact, you probably started sketching concepts when you first thought about building an app. At this stage you’ll want to expand upon these initial concepts and start exploring additional ones.

This chapter starts out by discussing how to create a design-friendly environment and how to hold effective brainstorming sessions. We’ll then spend the remainder of the chapter discussing various ways to illustrate and communicate your early explorations.

Additionally, this chapter includes case studies on the Foodspotting, Not For Tourists, and MUSE apps. Here you’ll ...

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