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Designing the iPhone User Experience: A User-Centered Approach to Sketching and Prototyping iPhone Apps by Suzanne Ginsburg

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4. Analyzing User Research

AFTER COMPLETING THE USER RESEARCH for your app, you will undoubtedly be armed with reams of notes, dozens of photographs, and hours upon hours of audio or video footage to sift through. The sheer quantity of these artifacts can be overwhelming, but it’s a priceless resource that you may refer to for months—potentially years—to come.

The challenge is how to translate these artifacts and observations into insights that can easily be used by designers, developers, and other members of your team. This chapter provides you with step-by-step advice on how to effectively analyze your user research, with an emphasis on collaborative affinity diagramming.

You’ll also learn how your findings can be used to create valuable design ...

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