Preface

In 1994, The Economist ranked the Internet between the telephone and the printing press in its long-term impact on the world. Just as those inventions transformed society, so the Internet has already begun a transformation—one that is happening much faster than the earlier revolutions. Commerce, of course, is one arena already feeling the effects of the Internet. In the past few years, we have seen dramatic changes in some businesses, the creation of new businesses, and significant effects on others.

When the first edition of this book was published in 1998, Internet commerce was still a relatively new idea and was not yet part of the mainstream thinking of businesses around the world. Today, that situation has clearly changed. Many companies ...

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