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Designing Systems for Internet Commerce, Second Edition by Lawrence C. Stewart, G. Winfield Treese

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Chapter 12. Creating and Managing Content

 

         To him who in the love of Nature holds         Communion with her visible forms, she speaks         A various language.

 
 --William Cullen Bryant[1]

What the Customers See

The first point of contact for customers doing business on the Net is content: the information, catalog, brochures, and so on available on a Web site. For most Web sites, compelling content that draws in customers and encourages repeat visits is essential, and commerce sites are no exception. The precise look and feel of Web content is a creative and marketing design issue, but the design of Internet commerce systems requires a general understanding of the mechanisms of Web content and the tools available to create and manage ...

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