Part II. I Am Somebody

The notion of self, something long discussed and debated by philosophers, psychologists, and scientists, is now part of the discussion in the user experience design world.

In the social space online, people can declare explicit attributes about themselves and build a rich profile for others to view. Balanced against the reputation a person builds through his actions and words, this profile can give others a sense of who he is. Just by being involved, engaged, and inclusive, people can build a portrait of the self and an identity within the system, which others can then interact with.

The next few chapters discuss in depth the patterns and considerations for providing the framework within which a person can engage with a service, build his identity (real or otherwise), assert himself so others can connect and interact with him, and develop a rich reputation that is built out of his activity within the system.

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