List of Figures

Figure 2.1 

Service supply chain

Figure 2.2

Building digital service inventory with customer interaction

Figure 2.3

Positioning of service inventory in an assemble-to-order service process

Figure 3.1

Value co-creation framework

Figure 3.2

Mapping the balanced scorecard perspectives to the value co-creation framework

Figure 3.3

Value co-creation measurement model

Figure 4.1

Information flows in knowledge-intensive services

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