Designing Search: UX Strategies for eCommerce Success

Index

OA: Online appendix

OC: Online chapter

A

A/B testing, 8–9

About Face (Cooper), 146, 289

ads

Amazon.com, 102–103

animation, 91, 98

best practices, oa9–oa10

borders, 88

cannibalization, 100–102

competitors, 100–102

content, 88–93

control, 103

design, 103

eyetracking, 95–96

hosting, 99

integration, 86–88

interaction, 95–96

internal merchandise, 102–103

no search results page, 15, 103–106

relevance, 94–95, 104

SERP

best practices, 85–109

relevance, 98

specificity, 103

style, 98

text, 104

toxicity, 94

AdSense, 85–88

AI. See artificial intelligence

Ajax

carousels, 191

UI, 125, 138

Alertbox, 6

All Categories, 12–15

alpha TV, 295

alphanumeric string correction, 40

Amazon Mobile, 265

Amazon Remembers, 263

Amazon.com, 55

ads, 102–103

aspirin, oc3

autocomplete, 250–251

carousels, 192

categories, 176

content, 190

filtering, 115

groups, 189

help landing page, oc8

hierarchical breadcrumbs, 203

historical breadcrumbs, 199

home page, 186, 249, 252–253

iPhone, 263, 270–271, 272

item-to-item collaborative filtering, 248–253

More Like This, 186–187, 189

no search results page, 11, 13

numeric sliders, 136

partial match, 13

queries, 11, 126

Related Searches, 172–173

relevance, 251

SERP, 251–252

sorting, 158

Status Bar Drop-Down Menu, 277–278

undo, 118–119

Ambient Findability (Morville), 243

AND

keywords, 231

search engines, 104

Angry Birds, 276–277

animation, 91, 98

Any, 136

Ariba Discovery Network, 199–200

artificial intelligence (AI), 317

aspirin, oc2–oc4

attributes

breadcrumbs, 199

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