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Designing Search: UX Strategies for eCommerce Success by Greg Nudelman

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CHAPTER 12

INTRODUCING THE MORE LIKE THIS DESIGN PATTERN

Show Me More PAGE 186

Make Group Organization Simple and Obvious PAGE 187

Focus on Helping Customers Make Decisions PAGE 189

Format Groups Differently from Search Results PAGE 192

Case Study: TripAdvisor Redesign Using the Two-Dimensional More Like This Pattern PAGE 194

The previous chapter presented several design strategies for query disambiguation. This chapter continues the discussion of query disambiguation by exploring a simple but powerful design pattern, More Like This, which is a versatile design pattern that provides the information scent and structure that enables customers to make quick, easy, and intuitive navigational decisions. Unfortunately, most sites do not make sufficient use of this pattern, and others that do use it, often implement it incorrectly.

SHOW ME MORE

image The idea behind the More Like This pattern is deceptively simple: Within each group of items representing a particular category from a catalog or accompanying each item in search results, provide a prominent link or button with a label that is some variation of More Like This > or See All X >. Of course, the devil, as they say, is in the details. Figure 12.1 shows one of the more successful implementations of this pattern, the Amazon.com home page.

FIGURE 12.1 Amazon.com's successful implementation of More Like This

On close examination, Amazon.com's ...

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