Pogosticking Is No Fun PAGE 62
Overly Rich Search Results Can Be Unhealthy for Your Site PAGE 65
Optimize Results for Your Business and Your Customers PAGE 67
The “Feel” of Searching, by Peter Stahl PAGE 70
When designing the data and layout for search results pages, the design strategy boils down to a single key principle: Show the greatest number of results possible, without increasing pogosticking. In other words, the challenge is finding the right balance between the following:
On the one hand, if your search results do not provide enough summary product information, you force customers to jump to individual product detail pages and then cycle back and forth between product detail and search results pages, like a child bouncing on a pogo stick. On the other hand, if you do not provide enough information, customers may not find relevant results. The tension between these two opposing design forces is what makes the problem of creating search user interfaces so interesting.
Although pogosticking may sound like a fun activity, it is usually counterproductive to your customers' finding the content and products they need. As usability ...