PART I
OPTIMIZING ECOMMERCE SEARCH RESULTS PAGES
Search is a wicked problem of terrific consequence... the defining element of user experience. It changes the way we find everything... It shapes how we learn and what we believe.
—PETER MORVILLE
CHAPTER 1 Starting from Zero: Winning Strategies for No Search Results Pages
CHAPTER 2 How Shoppers Search
CHAPTER 3 Choosing the Right Search Results Page Layout
CHAPTER 4 Balancing Pogosticking and Page Relevance
CHAPTER 5 Making $10,000 a Pixel: Optimizing Thumbnail Images in Search Results
CHAPTER 6 Best Practices for Ads in Search Results
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