Contents
PART I OPTIMIZING ECOMMERCE SEARCH RESULTS PAGES
CHAPTER 1 STARTING FROM ZERO: WINNING STRATEGIES FOR NO SEARCH RESULTS PAGES
The No Search Results Page: Your Key to Competitive Search Advantage
Create a Robust Partial Match Strategy
Employ Multiple Content Strategies
Case Study: Hotmail No Search Results Page
How Can Your Site-Search Analytics Help You?
Search as a Multichannel Experience
CHAPTER 3 CHOOSING THE RIGHT SEARCH RESULTS PAGE LAYOUT
Optimizing for Your Best Customers
Handling Margins in Fixed-Width Layouts
CHAPTER 4 BALANCING POGOSTICKING AND PAGE RELEVANCE
Overly Rich Search Results Can Be Unhealthy for Your Site
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