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Designing Games for Children by Carla Fisher

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Chapter 23Marketing for Kids and Families

Prepare yourself. Marketing is a lot of work and is critical to the success of your game. You cannot just release the game into the wild and expect it to magically rocket to success.

Making a product for children and families is an amazing feeling. It’s for the children! It’s funny! It’s got cute characters! Kids can learn! You feel like a superhero because you’ve made this amazing game.

And then it’s released into the world. And I know that every single one of us secretly dreams of the amazing traffic, the reviews, the reception, and the accolades that the game will bring.

Almost everyone—I’d argue 99 percent of developers—feel a crushing moment when they realize that the digital product marketplaces ...

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