Preface
How do you create a truly unique digital product that has potential to disrupt the market? Or one that serves as a much better alternative to current solutions? This collection of chapters from several published and forthcoming books in the O’Reilly Design Library focuses on a project’s critical early phase, when you and your team are defining a product strategy for delivering real value to users and stakeholders alike.
With excerpts from books on lean methodology and UX strategy, this free Design sampler explains several methods for creating a cohesive plan based on deep understanding of your customers and business model. You’ll also get advice for building in-house digital/experience design teams. Discover how the O’Reilly Design Library delivers knowledge and advice you need to expand your skillset and stay current with best practices in UX design.
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