As a web designer, you encounter tough choices when it comes to weighing aesthetics and performance. Good content, layout, images, and interactivity are essential for engaging your audience, and each of these elements has an enormous impact on page load time and the end-user experience. In this practical book, Lara Hogan helps you approach projects with page speed in mind, showing you how to test and benchmark which design choices are most critical.
To get started, all you need are basic HTML and CSS skills and Photoshop experience.
“If you’ve ever wondered how aesthetic choices impact performance or how cellular networks degrade your site’s user experience—read this book. Designing for Performance gives you the tools to make and measure high impact performance improvements on your site, including actionable strategies to increase awareness of performance across your company. Great performance is good design.”
—Jason Huff Product Design Manager, Etsy
Lara Callender Hogan is the Senior Engineering Manager of Performance at Etsy. She champions performance ...