Appendix A. About the Author

Lara Callender Hogan is the Senior Engineering Manager of the Performance team at Etsy. Lara previously managed Etsy’s Mobile Web Engineering team. Before joining Etsy, Lara was a User Experience Manager and self-taught frontend developer at a number of startups. She’s been certified as an EMT, owned her own photography business, and co-founded an LGBT wedding website. She also believes it’s important to celebrate career achievements with donuts.

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