Index
Numbers
2x2 matrix, 106
5-way control, 161
A
A/B testing, 183
About Face 3: The Essentials of Interaction Design (Cooper, Reimann, and Cronin), 109
abstraction, 103
activities, research, 89–91
activity theory, 35
activity-centered design (ACD), 33, 35–37
actuator, 39
Adidas_1 shoe, 203
advertisement exercise, 64
affordances, 130–131
aggregating data, 95
Agile methodology, 186–187, 191
aligned objects, 171
alignment diagrams, 98
allocation of resources, 70–71
Amazon.com Web site, 7
ambient intimacy, 186
analyzing research data, 97–103
abstraction and, 103
alignment diagrams for, 98
extrapolation and, 102
process maps for, 99–100
summation and, 101–102
task analyses for, 100–101
touchpoint lists for, 99
Andreessen, Marc, ...
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