Index

Numbers

2x2 matrix, 106

5-way control, 161

A

A/B testing, 183

About Face 3: The Essentials of Interaction Design (Cooper, Reimann, and Cronin), 109

abstraction, 103

activities, research, 89–91

activity theory, 35

activity-centered design (ACD), 33, 35–37

actuator, 39

Adidas_1 shoe, 203

advertisement exercise, 64

aesthetics, 141, 180

affordances, 130–131

aggregating data, 95

Agile methodology, 186–187, 191

aligned objects, 171

alignment diagrams, 98

allocation of resources, 70–71

Amazon.com Web site, 7

ambient intimacy, 186

analyzing research data, 97–103

abstraction and, 103

alignment diagrams for, 98

extrapolation and, 102

process maps for, 99–100

summation and, 101–102

task analyses for, 100–101

touchpoint lists for, 99

Andreessen, Marc, ...

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