O'Reilly logo

Designing for Emotion by Aarron Walter

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 7: Risk & Reward

Showing emotion in design, as in life, is risky. Some people won’t get it. Some people will even hate it. But that’s okay. An emotional response to your design is far better than indifference.

Emotional design does more than entice and keep your audience, it helps ensure you’re talking to the right people. Not every customer is right for your business. Some will be so high maintenance that they will cost you more than they contribute. That can be a real morale and financial drag.

If people complain about how your product, service, or brand are unlike your competitors’, then you’re doing something right (so long as they’re not complaining about ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required