Index
A note on the digital index
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Symbols
- 401(k) auto-enrollment and auto-escalation example, Strategy 1: Cheat!, Strategy 1: Cheat!
- “Getting to the Top of Mind” (Karlan et al.), Cue the User to Act, Books on Decision Making
- “think differently” appeal (design pattern), High-Touch Approaches
A
- A/B tests, Measuring Behaviors Outside of the Product, Measure the Impact of Each Major Change
- ability stage, in Create Action Funnel, Our Mental Resources Are Sorely Limited, A Simple Model of When, and Why, We Act, Ability, Ability, Ability, Ability, Ability, Each Time Through the Funnel Is Different, Make It “Easy”, Tactics You Can Use, Educate Your Users, What You’re Looking For: The Create Action Funnel, Look for Tactical Opportunities, Avoid Direct Payments, Understand: How the Mind Makes Decisions, Glossary of Terms
- action plan for, Ability
- in interface design, What You’re Looking For: The Create Action Funnel, Look for Tactical Opportunities, Avoid Direct Payments
- obstacles to, Each Time Through the Funnel Is Different
- resources for, Ability
- self-efficacy for, Our Mental Resources Are Sorely Limited, Ability, Make It “Easy”, Tactics You Can Use
- skills for, Ability, Educate Your Users
- action (behavior), ...
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