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Designing Creative High Power Teams and Organizations by Eric W. Stein

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CHAPTER 6

High Performance Design Teams

Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.

—Thomas J. Watson, founder IBM

Engineering, medicine, business, architecture and painting are concerned not with the necessary but with the contingent—not with how things are but with how they might be—in short, with design.

—Herbert Simon, Noble Prize Economics

In this chapter, we examine another type of special high power team: design teams.

Design Teams

Design is the process of generating and screening ideas, converting them into schema, building them into concrete artifacts or processes, and distributing them to markets. In short, designers transform ideas and needs into products and ...

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