CHAPTER 1

Introduction

Coming together is a beginning. Keeping together is progress. Working together is success.

—Henry Ford, American industrialist, 1863–1947

Individual commitment to a group effort—that is what makes a team work, a company work, a society work, a civilization work.

—Vince Lombardi, American football coach, 1913–1970

The Rise of the Poietic Organization

Apple, Google, Facebook, PayPal, and Amazon have all dramatically changed the basis for competition by unveiling game-changing products and services, new methods of bringing goods to market, and great design. We are interested in how these great organizations, through organizational design and by leveraging the power of IDEAS (improvisational capacity, design proficiency, ...

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