The goal of developing an app is not the technology but the business it can generate. Business is generated only when customers are engaged. This chapter focuses on how to market your solutions and how to engage with your customers and drive a new wave of commerce through a smartphone or tablet.
There are dozens of books, hundreds of articles, thousands of blogs, and millions of tweets that offer information on how to be a better marketing person. This chapter does not give you all of the tools you need to be a marketing genius but outlines pragmatic tools my clients have used to become successful in promoting mobile apps.
To keep things simple, I want to focus on three concepts. They are: