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Designing and Conducting Survey Research: A Comprehensive Guide, 4th Edition by Richard A. Parker, Louis M. Rea

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RESOURCE BGLOSSARY

AAPOR Ethical Standards in Survey Research:
A body of ethical guidelines for survey researchers and those who conduct opinion polls established by the American Association of Public Opinion Research.
Ambiguous words and phrases:
Confused wording that a respondent can reasonably interpret in more than one way.
Analysis of variance:
A test of statistical significance for use when the dependent variable is interval and there are more than two categories of the independent variable.
ANOVA table:
The summary presentation of the analysis of variance test.
Arithmetic mean:
See Mean.
Cell phone interviews:
Generally refers to a portion of a telephone sample dedicated to contacting respondents who are cell-phone-only users.
Chi-square ...

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