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Designing and Conducting Survey Research: A Comprehensive Guide, 4th Edition by Richard A. Parker, Louis M. Rea

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CHAPTER THREEDEVELOPING SURVEY QUESTIONS

The previous chapter addressed overall questionnaire development. No consideration of questionnaire development would be complete, however, without a thorough analysis of the principles and potential problems involved in the actual phrasing and formatting of the individual questions themselves.

Questionnaire construction is a skill that is refined over time by experience. Each research project has its own set of conditions and circumstances, which renders the imposition of fixed and rigid rules impossible. This chapter is particularly sensitive to the need for flexibility; instead of rules, it offers a series of objectives and guidelines in the pursuit of clear questions. Two fundamental considerations ...

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