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Designing and Conducting Survey Research: A Comprehensive Guide, 4th Edition by Richard A. Parker, Louis M. Rea

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CHAPTER TWODESIGNING EFFECTIVE QUESTIONNAIRESBasic Guidelines

At the heart of survey research is the questionnaire development process. The key considerations in this process, including the placement of questions within the survey instrument and their format in terms of the method of implementation (telephone, mail-out, web-based, intercept, or in-person interviews), form the basis of this chapter. The discussion of these issues takes place within the context of sample questions and exhibits derived from actual questionnaires and survey instruments that we have implemented in our professional sample survey projects. This chapter discusses certain general, macro-questionnaire development considerations; chapter 3 delves more deeply into specific ...

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