Chapter 2. Professions

Portfolios are bound together by the personality and goals of those who create them. When you define the type of work you want and identify yourself within it, you lay the first building block for your unique portfolio.

Defining your place in the world can be surprisingly complex. You might apply for several art director positions, only to find that this title means different things at different companies. Each one puts their own spin on how much experience and what talents and skills the position demands.

If you want to work on electronic media projects, do you call yourself a graphic designer? Sometimes graphic design equals print design. An interface designer? You need to know something about interface design to design ...

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