Chapter 1. Assessment and Adaptation
You’d be surprised at what an experienced reviewer can assume about you from looking at your portfolio. Some reviewers may react negatively to choices you’ve made and pass you by, even if you’d do a great job for them. You can neutralize your portfolio to prevent that, avoiding examples of chance-taking work. This decision has its own pitfalls. Many art directors use a portfolio to get a sense of who you are. If your portfolio is too dry, they’ll worry that they won’t enjoy working with you.
It’s in your best interest, then, to evaluate yourself and your work before it’s done for you. Self-evaluation is tough. Although you use some of the same skills you would if you were developing a concept for a client, ...
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