Designing a Data Warehouse: Supporting Customer Relationship Management

List of Figures

1.1	Just who are our best customers?
1.2	CRM in an organization.
1.3	The components of CRM.
1.4	The number of communication channels is growing.
2.1	Fragment of data model for the Wine Club.
2.2	Three-dimensional data cube.
2.3	Wine sales dimensional model for the Wine Club.
2.4	Data model showing multiple join paths.
2.5	The main components of a data warehouse system.
2.6	General-state transition diagram.
2.7	State transition diagram for the orders process.
2.8	Star schema showing the relationships between facts and dimensions.
2.9	Stratification of the data.
2.10	Snowflake schema for the sale of wine.
2.11	Levels of summarization in a data warehouse.
2.12	Modified data warehouse structure incorporating summary navigation and ...