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Designing a Data Warehouse: Supporting Customer Relationship Management by Chris Todman

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WHAT WORKS FOR CRM

Data warehousing is now a mature business solution. However, the evolution of business requires the evolution of data warehouses. That business people have to grasp the CRM nettle is an absolute fact. In order to do this, information is the key. It is fair to say that an organization cannot be successful at CRM without high-quality, timely, and accurate information. You cannot determine the value of a customer without information. You cannot personalize the message to your customer without information, and you cannot assess the risk of losing a customer without information.

If you want to obtain such information, then you really do need a data warehouse. In order to adopt a personalized marketing approach, we have to know as ...

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