O'Reilly logo

Designing a Data Warehouse: Supporting Customer Relationship Management by Chris Todman

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

THE VALUE PROPOSITION

Every organization, from the very largest down to the very smallest, has a value proposition. A company's value proposition is the thing that distinguishes its business offering from all the others in the marketplace. Most senior managers within the organization should be able to articulate their value proposition but often they cannot. It is helpful, when dealing with these people, to discuss their business. Anything they do should be in some way relevant to the overall enhancement of the value proposition of their organization.

It is generally accepted that the value proposition of every organization falls into one of three major categories of value discipline (Treacey and Wiersema, 1993). The three categories are customer ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required