Appendix D. Customer Attributes
In this appendix we provide a comprehensive selection of customer attributes. There are five general classifications under which the attributes are listed:
Household and personal
Behavioral
Financial
Employment
Interests and hobbies
These attributes have been gathered from various sources over quite a long period and it is hoped that they will prove to be useful when deciding what information is to be held about customers.
In all, there are more than 750 individual attributes.
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