Are There Any Prerequisites?
Yes. You need to have a working version of your product, and it should be used by a fair number of people.
Multivariate testing (sometimes called multivariable testing) is a version of A/B testing. With a regular A/B test, you test different fully implemented designs.
With multivariate testing, you test different versions of individual parts of your design at the same time. (You have several variables in your design, which is why it’s called multivariate.)
Think of multivariate testing as running a ...
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