Why Is This a Good Idea?

You can do the best job possible planning and designing your product, but until you test it with real people, you don’t know how well it works.[151] By going out and asking people to do simple tasks with our product, you can quickly identify areas where your design needs additional work and fix these areas while the code is still easy to change. If you don’t invest time in finding out where your product’s problems are now, you’ll find out about them after you’ve launched it.

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