Why Is This a Good Idea?
Our view of our product is very different from that of our users. For example, if we’re creating a website for a company, we have a pretty good idea of the company’s internal organization, which may influence how we think the website should be organized. The people visiting the website, on the other hand, probably don’t know how the company is organized. This difference in knowledge may mean that something that makes perfect sense to us is incomprehensible to our users.
Card sorting helps us find out how people really see things.
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