What Are the Techniques?

Job shadowing and contextual interviews are two techniques used to find out what people actually do, where they need help, and how your product can help them. To do that, you will be accompanying people while they do their jobs and talking to them about their jobs.

Use these techniques if your application or website is targeted at a specific audience and if you have the ability to interact with people from your audience. For example, if you’re creating a product for photographers, read this chapter. If you’re creating a product that will be used by employees of a company and you can talk to employees of the company, read this chapter. If, on the other hand, the audience of your product is not well-defined or you don’t ...

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