Exit Points
One of the questions you want to answer when looking at how people use your product is “when do people stop using it?” The point at which people exit your product can tell you a lot about the kinds of problems they are experiencing. Are they exiting the product once they’ve finished a task? In that case, you’re probably in the clear. Are they exiting the product in the middle of a task? For example, are they abandoning a full shopping cart in your online store? If so, you probably have a problem somewhere. Maybe people are getting bored with your product. Maybe they don’t understand how to finish a task. Maybe they’re not sure what will happen when they continue. But something is probably going wrong.
Exit points in the middle of ...
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