Not All Users Need to Be Your Users
Finally, it’s important to keep in mind that you don’t have to own 100 percent of your market. It’s true that adding more features to your product allows you to target more users, but doing so comes at a cost. Your product becomes more desirable to the people who would not be able to use it if it didn’t offer a specific feature. However, it also makes your product less desirable to the people who have no use for that specific feature.
It’s OK to let some people go to your competitors to get what they need; you can’t be everything to everybody.
Isaac Hall, cofounder of Dropbox competitor Syncplicity, writes that he ran into the CEO of Dropbox and asked him why Dropbox didn’t support multifolder synchronization. ...
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