Chapter 26 Speed
When we do usability tests, one thing that often gets little attention is the product’s speed and responsiveness. Usability tests will quickly show when users don’t understand what a button label means. But they usually don’t show that your product responds too slowly. People using your product in a usability test have a different motivation for doing so than your actual customers. The people in a usability test know that they are supposed to test your product; they won’t suddenly abandon it and switch to a competitor because they grow frustrated when they have to wait.
Your real customers might. Tech investor Fred Wilson explains: ...
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