Press Releases
Press releases are another thing you can write during the design process. Can you explain your product in the space of a press release, making it sound exciting?
If the press release doesn’t sound useful and exciting, there’s probably something wrong with your plan.
One company that starts product design by writing a press release is Amazon. Werner Vogels, Amazon’s CTO, notes[11] that “writing a press release up front clarifies how the world will see the product—not just how we think about it internally.”
Similarly, you can try writing an ad or even just a slogan for your product. Can you describe your product in a single sentence? If not, why not?
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