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Design to Thrive by Tharon Howard

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Deciding how to contact influentials

Whether your network or community is closed and accessible by invitation only or if it's open access and public, identifying and contacting those influentials operating as social media hubs are important and useful tactics for establishing the significance of your system. However, how you contact them and what you do once you contact them are contingent on the purpose of your group. Consequently, in order to illustrate how the principles of exclusivity, social capital, quality conversations, and influential network hubs all interact in order to create significance, the next few pages discuss two specific situations where these principles were used. First, we'll examine how significance was created in an ...

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