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Design to Thrive by Tharon Howard

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7. Establish symbols, colors, and visual identities

Giving users the opportunity to use symbols to create an identity and sense of belonging in a community doesn't necessarily mean that you have to use visual symbols. Community members can find some tremendously innovative ways to let other users know how to respond to them. For example, members of the ONELead community have learned to use numbers instead of icons to represent themselves to other members.

ONELead members have all gone through a professional development program intended to help them learn to become more effective leaders in online environments, and an important element of the program involves “DISC profiling.” DISC is a commercial psychometric profiling tool based on William ...

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