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Design to Thrive by Tharon Howard

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Protocols, routines, and schemas

Protocols, routines, and schemas are ritualized behaviors that members of a community use in two ways: (1) to identify and greet other members and (2) to understand the correct behaviors to use in different social situations.

Schemas

In the Western business community, these are very familiar to us. Consider what you do when you are introduced to someone who may become a business associate for the first time. You don't have a relationship with that person on a personal level yet, but you want to make a good impression. As you physically approach each other for the first time, chances are that you probably don't even have to think about what to do. Without consciously thinking about it, you're going to stick ...

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