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Design to Thrive by Tharon Howard

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What is remuneration?

So far, other than talking about creating a positive user experience, I've talked more about what remuneration is not than what it is. So many people have an intuitive grasp of remuneration and the concept seems so commonsensical that it's ripe for abuse. Its simplest formulation basically says that individuals will not become members of a social network unless there is a clear benefit for doing so. People need to believe that they will obtain some positive return on the investment of their time and energy in order to be attracted to participation in an e-community. They need to believe that some value will come from joining a group.

Focus on technique

Part of the users’ remuneration is the experience of communication ...

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