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Design to Thrive by Tharon Howard

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Differences in the strength of relationships creates difference in activities

Because secondary relationships in online communities are stronger than social networks, it is possible to engage in more complex tasks and activities in communities than it is in social networks. Clay Shirky in Here Comes Everybody explains these differences as rungs in a ladder requiring more and more organizational complexity in order to support the activity required by the group. He lists three types of activities:

  • sharing
  • cooperation
  • collective action
Sharing

Sharing requires the least amount of organizational complexity because it's the easiest activity in Shirky's ladder, which is also why it's ideal for social networks. Here's an example that should ...

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