Design to Sell

Creating Your Own Marketing Plan

There is nothing “written in stone” about the Marketing Plan Worksheet described here. You might want to use it as is, or you might want to customize it, adding or removing column, or choosing different typefaces and type sizes. You can also reformat the Marketing Plan Worksheet to fit on a larger, legal-sized sheet of paper, permitting additional columns, such as tracking results using more than one criteria, or measures of the profitability of promotions targeting special markets.

Another option is to recreate the Marketing Plan Worksheet as a Microsoft Excel spreadsheet. This would allow you to easily total and update expenditures. As you fill out your Marketing Plan Worksheet, avoid paying too much attention ...