Summary
In this chapter, you’ve discovered the surprising power of small ads. Small ads permit you to maintain consistency and generate qualified leads for follow-up. They provide ongoing opportunities to promote your newsletters, tip sheets, and Web site content.
Chapter 13, “Reviewing the 10 Most Common Design Errors,” summarizes the most important ideas by describing common design mistakes and how to fix them. In most cases, you can learn how to make major improvements in an unsatisfying document by referring back to earlier chapters in this book.
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