Putting the Power of Small Ads to Work
Small ads possess surprising sales power. This is because small ads:
Are noticed. Their small size does not diminish their effectiveness. The effectiveness of an advertisement is determined by its relevance to those who are in the market to buy. If a small ad offers relevant content, it will be noticed and acted on.
Permit consistency. Because the only people who really notice ads are those who are in the process of buying or have recently purchased, the more frequently your message appears, the greater the likelihood it will be acted on. It generally takes seven or eight impressions before an advertisement is noticed and acted on. If your ad appears only once, it will likely be ignored.
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