Summary
In this chapter, you learned how to efficiently create newsletters and tip sheets. These make it possible for you to promote your expertise and distribute proof of it at minimum cost. The ideas presented in this chapter have helped firms and individuals around the world promote their expertise and propel their firms, and their careers, to new heights.
In the next chapter, you’ll learn how to create small ads that get results when placed in directories, magazines, and newspapers. You’ll also learn how to create ads to promote your newsletters and tip sheets.
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