Design to Sell

Summary

By now, you probably have an entirely new idea of what’s possible with postcards.

Postcards can be used to reinforce relationships with existing clients and prospects. You can also use postcards to reach out to new markets that might not be aware you’re in business.

In this chapter, you’ve learned how to make the most of postcards by identifying when to send a postcard, and how to use graphical elements and master pages to create a “look” for your postcards—one that satisfies both short-term and long-term goals.

In the next chapter, you’ll learn how to use newsletters and tip sheets to create a platform for yourself, one that will permit you to consistently and efficiently promote your ability to provide products and services that benefit ...