Design to Sell

Discovering the Power of Postcards

Postcards gain much of their value from a combination of size and visibility. Their small size makes them quick and easy to produce and relatively inexpensive to print and mail. And postcards attract immediate attention—they can be read at a glance when they show up in your prospect or customer’s morning mail.

Postcard Advantages

Postcards offer numerous compelling advantages. They are:

Impossible to ignore. Postcards are like billboards that you can send through the mail. When they arrive, they dominate your prospects’ attention and can be read at a glance. Because there are no envelopes to open, your message is immediately visible.

Surprisingly flexible. In a limited space, postcards offer several distinct ...